BSX 2.1

Known for its cool, trend-setting attributes, BSX encourages youngsters dare to challenge and pursue for dreams. With its 6 core philosophies: Aggressive, Courage, Fair & Just, Never Give Up, Perfection and Rebellion, Che Guevara, the revolution icon, has been BSX’s symbolic icon. This Cuban warrior, well-known for his outrageous bravery, devoted his entire life to fight and pursue dreams, freedom and justice. The brand also further reinforces and praises this never give up spirit into its brand slogan “VICTORY OR NOTHING”.